Atlas Obscura x Destination Toronto
Lead Producer and Client Manager for Moving Monuments, a collaborative campaign with Destination Toronto featuring artist Danny Shaddick and rapper Shad. The project centered on a towering mobile robotic instrument built from repurposed city materials, a mini‑documentary exploring Toronto’s sonic landscape, and an original track blending Shad’s vocals with robotic percussion, ultimately becoming Atlas Obscura’s most‑viewed YouTube video and earning a Webby nomination.
Atlas Obscura x Maine Office of Tourism
Lead Producer and Client Manager for a storytelling campaign featuring three “Forged by Nature” videos with local Maine talent, exploring how the state’s landscapes shape the people who experience them, along with three podcast adaptations and a companion suite of editorial features for the Maine Office of Tourism.
Atlas Obscura x Yosemite Mariposa County
Lead Producer and Client Manager for a campaign including a custom itinerary celebrating the region’s natural beauty and historic charm with a focus on weekday and off‑season exploration.
Atlas Obscura x Experience Kissimmee
Lead Producer and Client Manager for a multi‑platform campaign featuring a Latin Culinary Trail map with 15 place pages, 3 recipes, 3 chef profiles, 2 videos, and a podcast episode, anchored by a dedicated content hub for Experience Kissimmee. The campaign earned an eTSY Award at eTourism for its innovative approach to culinary storytelling.
Atlas Obscura x German National Tourism Office & Lufthansa
Lead Producer and Client Manager for a campaign including a custom list spotlighting Germany as a global capital of playful and surreal architecture.
Atlas Obscura x West Virginia Department of Tourism
Lead Producer and Client Manager for a culinary guide to West Virginia, showcasing the Mountain State’s food traditions and local flavors through a curated, multi‑stop itinerary.
Atlas Obscura x Jaguar Land Rover
Lead Account Manager for Rediscover Adventure campaign, featuring a custom cinematic video and itinerary created in partnership with actress Kelly McCreary. The campaign anchored Jaguar Land Rover’s presenting sponsorship of The Great Escape hub and included a full‑length film, social cutdowns, a creative asset pack, and a written itinerary, driving strong audience resonance and standout performance across Atlas Obscura’s channels.
Atlas Obscura x Visit Pennsylvania
Lead Producer and Client Manager for a statewide content campaign that delivered 90+ pieces of editorial and digital content, including custom itineraries and new place pages, highlighting 19 regions from Philadelphia to Pittsburgh.
Museum Hack x Fujifilm Instax
Producer for a bespoke brand‑activation event with Museum Hack designed to showcase the Instax SHARE SP‑2 Smartphone Printer. Oversaw the creative development and on‑site execution of an immersive, competitive experience throughout Prospect Park, resulting in increased product familiarity, strong participant recommendations, and media coverage from outlets including TimeOut New York and Metro NY.